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Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
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22
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
23
Is the Australian domestic holiday a thing of the past? : understanding baby boomer, Generation X and Generation Y perceptions and attitude to domestic and international holidays
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
4
,
pp. 336-350
Persistent link: https://www.econbiz.de/10011489233
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24
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
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25
Self-regulatory focus and advertising effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
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26
Conspicuous donation behaviour : scale development and validation
Grace, Debra
;
Griffin, Deborah
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
1
,
pp. 14-25
Persistent link: https://www.econbiz.de/10003812878
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27
Consumer retirement planning: an exploratory study of gender differences
Grace, Debra
;
Weaven, Scott
;
Ross, Mitchell
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 174-188
Persistent link: https://www.econbiz.de/10003978258
Saved in:
28
Building and measuring employee-based brand equity
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
Saved in:
29
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
Saved in:
30
What went wrong? : franchisors and franchisees disclose the causes of conflict in franchising
Frazer, Lorelle
;
Weaven, Scott
;
Giddings, Jeff
;
Grace, Debra
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009503721
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