Narrow search
Showing 81 - 90 of 121
Cover Image
An exploratory perspective of service brand associations
O'Cass, Aron; Grace, Debra - In: The journal of services marketing 17 (2003) 5, pp. 452-475
Persistent link: https://www.econbiz.de/10007104667
Cover Image
Exploring the Implications of Market Orientation for Hospitality Employees
King, Ceridwyn; Grace, Debra - In: Services marketing quarterly 27 (2006) 3, pp. 69-90
Persistent link: https://www.econbiz.de/10007019662
Cover Image
Attributions of service switching: A study of consumers' and providers' perceptions of child-care service delivery
Grace, Debra; O'Cass, Aron - In: The journal of services marketing 15 (2001) 4-5, pp. 300-321
Persistent link: https://www.econbiz.de/10007112383
Cover Image
Understanding the role of retail store service in light of self-image-store image congruence
O'Cass, Aron; Grace, Debra - In: Psychology & marketing 25 (2008) 6, pp. 521-537
Persistent link: https://www.econbiz.de/10008052688
Cover Image
Service brands and communication effects
O'Cass, Aron; Grace, Debra - In: Journal of marketing communications 10 (2004) 4, pp. 241-254
Persistent link: https://www.econbiz.de/10008128001
Cover Image
Consumer retirement planning: an exploratory study of gender differences
Grace, Debra; Weaven, Scott; Ross, Mitchell - In: Qualitative market research : an international journal 13 (2010) 2, pp. 174-188
Persistent link: https://www.econbiz.de/10009853852
Cover Image
What went wrong? : franchisors and franchisees disclose the causes of conflict in franchising
Frazer, Lorelle; Weaven, Scott; Giddings, Jeff; Grace, Debra - In: Qualitative market research : an international journal 15 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009853892
Cover Image
Exploring brand extensions in the context of franchising in Australia
Weaven, Scott; Grace, Debra; Jones, Ryan - In: The journal of brand management : an international journal 19 (2012) 5, pp. 425-438
Persistent link: https://www.econbiz.de/10009830793
Cover Image
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn; Grace, Debra - In: European journal of marketing : EJM 46 (2012) 3, pp. 469-489
Persistent link: https://www.econbiz.de/10009846072
Cover Image
An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction
Grace, Debra; Weaven, Scott - In: Journal of retailing 87 (2011) 3, pp. 366-381
Persistent link: https://www.econbiz.de/10009333087