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Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
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Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
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From e-commerce to v-commerce
Jones, Susan K. - In: Virtual worlds and e-commerce : technologies and …, (pp. 42-60). 2011
Persistent link: https://www.econbiz.de/10008746286
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From e-commerce to v-commerce
Jones, Susan K. - 2012
Persistent link: https://www.econbiz.de/10009575968
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj; Huhtala, Juho-Petteri; Tikkanen, … - In: Industrial marketing management : the international … 93 (2021), pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
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Aufbruch in die digitale Dimension : wie zehn Jahre Social Media die Businesskommunikation verändert haben
Althaller, Jacqueline; Leopold, Meike - 2021 - 1. Auflage
Die Ergebnisse einer zehnjährigen Studie zu Social Media in der B2B-Kommunikation und viele Erfahrungsberichte aus der …
Persistent link: https://www.econbiz.de/10012395539
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Near, far, and online : small business owners’ advice-seeking from peers
Kuhn, Kristine M.; Galloway, Tera; Collins-Williams, Maureen - In: Journal of small business and enterprise development 23 (2016) 1, pp. 189-206
Persistent link: https://www.econbiz.de/10011439695
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Going undercover : online domestic tourism marketing communication in closed and open Facebook groups
Roth-Cohen, Osnat; Lahav, Tamar - In: Journal of vacation marketing 25 (2019) 3, pp. 349-362
Persistent link: https://www.econbiz.de/10012165873