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Emerging branding trends in the post-COVID world
Toniatti, Clarisse de Aguiar; Guerreiro, Manuela; … - In: Journal of tourism, sustainability and well-being 11 (2023) 2, pp. 100-115
consolidate in the post-pandemic world were addressed, and findings highlight four of them: Open, new ways for the brand to …Innovative branding approaches are emerging since the fundamentals of brand management are being called into question …. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge …
Persistent link: https://www.econbiz.de/10014318388
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The world's greatest brands
Kochan, Nick (ed.) - 1996
Persistent link: https://www.econbiz.de/10000601993
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So you want to buy a brand?
Swaminathan, Vanitha; Dawar, Niraj; Hulland, John - 2007
Persistent link: https://www.econbiz.de/10003647480
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Branded! : how the certification revolution is transforming global corporations
Conroy, Michael E. - 2007 - 1. print.
Persistent link: https://www.econbiz.de/10003598264
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Managing global brands to meet consumer expectations
Baker, Malcolm; Sterenberg, Greet; Taylor, Earl - In: Market research best practice : 30 visions for the …, (pp. 443-466). 2007
Persistent link: https://www.econbiz.de/10003551914
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A cross-country study of signals of brand quality
Agrawal, Jagdish; Grimm, Pamela E.; Kamath, Shyam J.; … - In: The journal of product & brand management 20 (2011) 5, pp. 333-342
Persistent link: https://www.econbiz.de/10009313997
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Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
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Special issue: New world of brand
2012
Persistent link: https://www.econbiz.de/10009688937
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Building market-based assets in a globally competitive market : a longitudinal study of automotive brands
Townsend, Janell D.; Cavusgil, S. Tamer; Calantone, Roger J. - In: Interdisciplinary approaches to product design, …, (pp. 3-37). 2012
Persistent link: https://www.econbiz.de/10009626902