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Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad; Ali Shah, Syed Zulfiqar - In: International journal of pharmaceutical and healthcare … 11 (2017) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
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Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.; Villegas, Jorge - In: Health marketing quarterly 32 (2015) 3, pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
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Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - In: Information economics and policy : IEP 46 (2019), pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
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Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin - In: Health marketing quarterly 34 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges - In: International journal of pharmaceutical and healthcare … 16 (2022) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
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Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua; Shraybman-Buynova, Jennifer - In: Health marketing quarterly 40 (2023) 2, pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
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Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743
Persistent link: https://www.econbiz.de/10011547760