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Purpose – The purpose of this study is to measure intellectual capital of the firm through the eyes of the consumer by investigating the relationships between financial-based brand equity (FBBE) and consumer-based brand equity (CBBE) and their related constructs. Design/methodology/approach...
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Purpose This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being. Design/methodology/approach This paper is a critical review of research using photography to examine the complex physical, emotional,...
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Purpose: The purpose of this study is to investigate the manner in which market orientation types facilitate the development of brand management processes (strategic brand management and internal branding), and brand performance. Design/methodology/approach: The research model is assessed using...
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Purpose: The purpose of this study is to examine the extent to which an organization’s pursuit of radical and disruptive innovations and refinement of existing processes and incremental innovations influence the brand management capability, and subsequently, the brand performance in...
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