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The effect of organic food labels on consumer attention
Drexler, Denis; Fiala, Jan; Havlíčková, Anna; … - In: Journal of food products marketing 24 (2018) 4, pp. 441-455
Persistent link: https://www.econbiz.de/10011880375
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Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene; Sciulli, Lisa M.; Bhagat, Parimal - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
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The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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How do consumers read and encode a price?
Laurent, Gilles; Vanhuele, Marc - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 510-532
Persistent link: https://www.econbiz.de/10014391409
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Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming; Burke, Raymond R.; Hui, Sam K.; Leykin, Alex - In: Journal of marketing research 58 (2021) 6, pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
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On the measurement of consumer preferences and food choice behavior : the relation between visual attention and choices
Van Loo, Ellen J.; Grebitus, Carola; Nayga, Rodolfo M.; … - In: Applied economic perspectives and policy 40 (2018) 4, pp. 538-562
Persistent link: https://www.econbiz.de/10012258269
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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The path to click : are you on it?
Shi, Savannah Wei; Trusov, Michael - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
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Method for evaluating vehicular design concepts transference
Xu, Na; Guo, Gang - In: International journal of product development : IJPD 24 (2020) 4, pp. 257-282
Persistent link: https://www.econbiz.de/10012516123