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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor; Ratnawati, Alifah - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
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Talk to engage : the influence of smartphone voice assistants on consumers' brand engagement
Hafizah Omar Zaki; Nor Asiah Omar; Sharizal Hashim; … - In: Journal of global scholars of marketing science : … 34 (2024) 4, pp. 584-608
Persistent link: https://www.econbiz.de/10015073560
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Unveiling brand loyalty in emerging markets : analyzing smartphone user preferences: Robustness of structural equation modeling (SEM) and simultaneous equation modeling (SEMs)
Al Masud, Abdullah; Selim Ahmed; Kaisar, Mohammad Tanvir; … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-14
This study aims to examine the determinants of brand loyalty in emerging markets, focusing on smartphone consumers in … Bangladesh. The study focuses on identifying the key elements that contribute to brand loyalty and the extent of their impact on …-consciousness, and behavioural brand experience all significantly influence brand loyalty. Furthermore, brand trust plays a crucial and …
Persistent link: https://www.econbiz.de/10015072091
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
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Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny; Samudro, Andreas - In: The journal of business & industrial marketing 39 (2024) 2, pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi; Yeap, Jasmine A. L.; Low, Zoann - In: European business review 34 (2022) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364