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Marketing automation
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Relationship marketing
26,168
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25,494
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9,435
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9,402
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5,544
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1,897
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1,783
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1,635
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1,538
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1,478
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1,469
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54
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51
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51
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51
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50
Stauss, Bernd
50
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
43
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42
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41
Gil Saura, Irene
39
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37
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36
Thaichon, Park
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35
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34
Stock-Homburg, Ruth
34
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34
Hadwich, Karsten
32
Helmke, Stefan
32
Neslin, Scott A.
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grewal, Dhruv
31
Mittal, Vikas
31
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Université Paris-Dauphine (Paris IX)
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European Foundation for the Improvement of Living and Working Conditions
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Verlag Dr. Kovač
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Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik
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American Marketing Association
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Haufe-Lexware GmbH & Co. KG
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Books on Demand GmbH <Norderstedt>
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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HAL
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Institut für Wirtschaftsinformatik <Bern>
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Internationales Arbeitsamt
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Harvard Graduate School of Business Administration
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OECD
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6
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6
AMACOM
5
Edward Elgar Publishing
5
Eric Cuvillier <Firma>
5
Friedrich-Schiller-Universität Jena
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
International Labour Organization (ILO), United Nations
5
Internationale Förderung für Automatische Lenkung
5
Michigan State University
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
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Industrial marketing management : the international journal for industrial and high-tech firms
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SpringerLink / Bücher
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International journal of hospitality management
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The journal of services marketing
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The journal of business & industrial marketing
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The service industries journal
191
Journal of the Academy of Marketing Science
180
Journal of strategic marketing
173
International journal of electronic customer relationship management : IJECRM
154
Tourism management : research, policies, practice
135
Journal of marketing
133
International journal of contemporary hospitality management
128
Journal of hospitality marketing & management
124
Journal of retailing
124
Journal of travel and tourism marketing
122
Journal of service research : JSR
121
International journal of production research
114
Gabler Edition Wissenschaft
113
Journal of Business & Industrial Marketing
113
Psychology & marketing
113
Asia Pacific journal of marketing and logistics
111
The journal of product & brand management
111
European Journal of Marketing
110
Journal of service management
109
Marketing intelligence & planning
109
Cogent business & management
107
The journal of brand management : an international journal
107
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
European journal of marketing : EJM
97
Industrial Robot: An International Journal
97
Services marketing quarterly
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Management science : journal of the Institute for Operations Research and the Management Sciences
90
European journal of operational research : EJOR
88
Technological forecasting & social change : an international journal
88
International journal of business information systems : IJBIS
87
Service business
86
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
33,051
USB Cologne (EcoSocSci)
1,289
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1,072
RePEc
513
EconStor
386
USB Cologne (business full texts)
145
BASE
128
OLC EcoSci
24
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1
Developments in B to B and B to C marketing and sales
automation
systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
2
Marketing
automation
systems as part of the management information systems evolution
Teiu, Codrin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 325-333)
.
2021
Persistent link: https://www.econbiz.de/10012417001
Saved in:
3
Marketing
automation
innovation practices and customer retention performance : evidence from the Nigerian manufacturing SMEs
Olomu, Michael Oluwaseun
- In:
International journal of business performance management
20
(
2019
)
3
,
pp. 212-228
Persistent link: https://www.econbiz.de/10012144433
Saved in:
4
Exploring the need for uniqueness and conformity
Burghartz, Pia Teresa
-
2021
Persistent link: https://www.econbiz.de/10012653569
Saved in:
5
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
Saved in:
6
Evaluating the satisfaction index using automated interaction service and customer knowledgebase : a big data approach to CRM
Chiranjeevi, H. S.
;
Shenoy, Manjula K.
;
Diwakaruni, Syam S.
- In:
International journal of electronic customer …
12
(
2019
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10012253350
Saved in:
7
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.
;
Sprott, David E.
;
Brady, Michael K.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
Saved in:
8
CRM and
automation
: intervention of Artificial Intelligence
Patnaik, Rabinarayan
;
Goel, Richa
;
Mahapatra, Durga Madhab
- In:
Artificial intelligence and digital diversity …
,
(pp. 295-314)
.
2022
Persistent link: https://www.econbiz.de/10014391770
Saved in:
9
Leitfaden personalisierte Dialoge
Schwarz, Torsten
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011910086
Saved in:
10
Leitfaden personalisierte Dialoge
Schwarz, Torsten
(
ed.
)
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011756598
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