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Taking the pulse of the B&B industry : an assessment of current marketing practices

Crawford, Alleah; Deale, Cynthia S.; Merritt, Ryan - In: Tourism and hospitality research : the surrey quarterly … 13 (2013) 3, pp. 125-139

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Maximizing online bookings through a multi-channel-strategy : effects of interdependencies and networks

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Hotels' dependency on online intermediaries and their chosen distribution channel portfolios : three country insights

Stangl, Brigitte; Inversini, Alessandro; Schegg, Roland - In: International journal of hospitality management 52 (2016), pp. 87-96

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Monitoring and benchmarking the performance of a destination's hotel industry : the case study of Bilbao in 2014

Oses, Noelia; Gerrikagoitia, Jon Kepa; Alzua, Aurkene - In: Tourism management perspectives : TMP 19 (2016), pp. 48-60

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The effect of price dispersion on hotel performance

Kim, Woo Gon; Cho, Meehee; Kim, Daekwan; Shin, Geon-Cheol - In: Tourism economics : the business and finance of tourism … 20 (2014) 6, pp. 1159-1179

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The managerial flash sales dash : is there advantage or disadvantage at the finish line?

Berezina, Katerina; Semrad, Kelly J.; Stepchenkova, Svetlana - In: International journal of hospitality management 54 (2016), pp. 12-24

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Hotelimmobilien : Betriebsformen, Standortfaktoren und Leistungskriterien

Härle, Christoph; Haller, Tina - In: Handbuch Gewerbe- und Spezialimmobilien, (pp. 249-280). 2005

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Digital tools in empirical marketing strategies of global hotel companies

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Rethinking Sales Channel Choice for the Hotel Industry : Do Online Reviews Matter?

Li, Yina - 2020

Following the online retailing trend, many hotels cooperate with Online Travel Agents (OTAs) to sell rooms. However, the present literature has not paid adequate attention to understanding the impact of online reviews, which is an important characteristic in the presence of the OTA channel, on a...

Persistent link: https://www.econbiz.de/10012850607

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