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Bragging about online purchases : comparing consumer word-of-mouth among Hispanics and non-Hispanics groups
Chapa, Sindy; Korzenny, Felipe; Rodriguez-Mori, Howard - In: International journal of electronic marketing and … 8 (2017) 2, pp. 157-171
Persistent link: https://www.econbiz.de/10011796492
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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Redefining service quality scale with customer experience quality scale : a critical review
Gupta, Atul - In: International journal of services and operations management 25 (2016) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10011593379
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Beyond sentiment : the value and measurement of consumer certainty in language
Rocklage, Matthew D.; He, Sharlene; Rucker, Derek D.; … - In: Journal of marketing research 60 (2023) 5, pp. 870-888
Persistent link: https://www.econbiz.de/10014384289
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To recommend or not recommend is the question : does NPS predict word-of-mouth?
Schlosser, Ann - In: International journal of market research 66 (2024) 2/3, pp. 199-215
Persistent link: https://www.econbiz.de/10014584463
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Educing the referral power to tap potential customer segments : a study in Indian perspective
Arora, Mukul; Nagdev, Kritika; Singh, Raman Preet; … - In: International journal of public sector performance … 4 (2018) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011957800
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Impact of word of mouth on consumer buying decision process
El Moujabber, Peter - In: EuroMed journal of management : EMJM 5 (2023) 3/4, pp. 230-242
Persistent link: https://www.econbiz.de/10014391444
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Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert; Uncles, Mark D.; Lomax, Wendy - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
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Exploring the factors motivating e-service users' WOM behaviour
Li, Hongxiu; Liu, Yong; Suomi, Reima - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 187-200
Persistent link: https://www.econbiz.de/10009791697
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A study on psychological modelling of market maven for marketing operations with special reference to Indian market
Harikrishnan, K.; Ashok, D.; Dominic, P. D. D.; Anand, … - In: International journal of business excellence 7 (2014) 4, pp. 473-498
Persistent link: https://www.econbiz.de/10011296475