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Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making

Lee, Yukyung; Lin, Carolyn A. - In: Journal of internet commerce 21 (2022) 3, pp. 297-319

Persistent link: https://www.econbiz.de/10013352907

Measuring the impact of positive and negative word of mouth on brand purchase probability

East, Robert; Hammond, Kathy; Lomax, Wendy - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 215-224

Persistent link: https://www.econbiz.de/10003809041

Estimating causal installed-base effects : a bias-correction approach

Narayanan, Sridhar; Nair, Harikesh - 2011

Persistent link: https://www.econbiz.de/10008906087

Measurement and impact of customer experience in banking sector

Chahal, Hardeep; Dutta, Kamani - In: Decision 42 (2015) 1, pp. 57-70

Persistent link: https://www.econbiz.de/10010517230

"Distortion" in retrospective measures of word of mouth

East, Robert; Uncles, Mark D.; Romaniuk, Jenni; Hand, Chris - In: International journal of market research : JMRS ; the … 55 (2013) 4, pp. 477-486

Persistent link: https://www.econbiz.de/10009788922

An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model

O'Cass, Aron; Carlson, Jamie - In: The journal of services marketing 26 (2012) 6, pp. 419-434

Persistent link: https://www.econbiz.de/10009672373

Crowd intelligence : analyzing online product reviews for preference measurement

Xiao, Shengsheng; Wei, Chih-Ping; Dong, Ming - In: Information & management : the internat. journal of … 53 (2016) 2, pp. 169-182

Persistent link: https://www.econbiz.de/10011448449

Alternative Measures of Satisfaction and Word of Mouth

Sivadas, Eugene - 2017

key attributes of customer satisfaction differ in their impact based on how satisfaction is conceptualized. Furthermore …, they examine the effects of these alternative measures of satisfaction on word of mouth (WOM). Authors conduct three survey … offering on relative satisfaction is more than that of service. Furthermore, while overall satisfaction influences WOM relative …

Persistent link: https://www.econbiz.de/10012968053

Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques

Ho, Chaang-Iuan; Chen, Ming-Chih; Shih, Ya-Wei - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 740-770

Persistent link: https://www.econbiz.de/10013206758

Consumption-focused self-expression word of mouth : a new scale and its role in consumer research

Saenger, Christina; Thomas, Veronica L.; Johnson, … - In: Psychology & marketing 30 (2013) 11, pp. 959-970

Persistent link: https://www.econbiz.de/10010206848