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Consumption-focused self-expression word of mouth : a new scale and its role in consumer research
Saenger, Christina; Thomas, Veronica L.; Johnson, … - In: Psychology & marketing 30 (2013) 11, pp. 959-970
Persistent link: https://www.econbiz.de/10010206848
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An influence framework on product word-of-mouth (WoM) measurement
Chen, Kun; Luo, Peng; Wang, Huaiqing - In: Information & management : the internat. journal of … 54 (2017) 2, pp. 228-240
Persistent link: https://www.econbiz.de/10011653517
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Alternative measures of satisfaction and word of mouth
Sivadas, Eugene; Jindal, Rupinder Paul - In: The journal of services marketing 31 (2017) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10011654593
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Decomposing positive word of mouth : scale development and marketing application
Reckmann, Tobias; Teichert, Teichert - In: Marketing : ZFP ; journal of research and management 38 (2016) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10011566840
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Taking the measure of Net Promoter Score : an assessment of construct and predictive validity
Jaramillo, Susana; Deitz, George; Hansen, John D.; … - In: International journal of market research 66 (2024) 2/3, pp. 278-302
Persistent link: https://www.econbiz.de/10014584481
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From measurement scale to sentiment scale : examining the effect of sensory experiences on online review rating behavior
Mehraliyev, Fuad; Kirilenko, Andrei; Choi, Youngjoon - In: Tourism management : research, policies, practice 79 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012237264
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An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev; Yadav, Neha; Chikhalkar, Rekha - In: Journal of marketing communications 29 (2023) 3, pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
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Measuring the impact of online reviews on consumer purchase decisions : a scale development study
Fernandes, Semila Fenelly; Panda, Rajesh; Venkatesh, V. G. - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366379
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Negative online brand engagement : conceptualisation, scale development and validation
Dong, Xinyu; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 787-814
Persistent link: https://www.econbiz.de/10015062965
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Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S. - In: Service business 10 (2016) 2, pp. 283-299
Persistent link: https://www.econbiz.de/10011722297