Hoffmann, Arvid O. I.; Ketteler, Dana - In: International Journal of Bank Marketing 33 (2015) 7, pp. 963-992
) experiences with trading a company’s stock on shareowner-customers’ emotions and subsequent customer attitudes and behavior …. Design/methodology/approach – A conceptual framework that links selling a stock for a loss (or gain), emotions, and customer … induce negative emotions which in turn result in lower satisfaction and behavioral loyalty as well as in increased propensity …