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Entre consommateurs et marchés financiers, quel rôle pour la direction marketing?
Benoit-Moreau, Florence
- In:
Revue française du marketing
213
(
2007
),
pp. 57-71
Persistent link: https://www.econbiz.de/10003515055
Saved in:
2
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
3
Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice
;
Benoit-Moreau, Florence
;
Renaudin, …
- In:
Journal of Consumer Policy
35
(
2012
)
1
,
pp. 85-104
Persistent link: https://www.econbiz.de/10010865679
Saved in:
4
Digital subsistence entrepreneurs on Facebook
Delacroix, Eva
;
Parguel, Béatrice
;
Benoit-Moreau, Florence
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 887-899
Persistent link: https://www.econbiz.de/10012135456
Saved in:
5
Can evoking nature in advertising mislead consumers? : the power of "executional greenwashing"
Parguel, Béatrice
;
Benoit-Moreau, Florence
;
Russell, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 107-134
Persistent link: https://www.econbiz.de/10011298744
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6
Sustainability of the sharing economy in question : when second-hand peer-to-peer platforms stimulate indulgent consumption
Parguel, Béatrice
;
Lunardo, Renaud
;
Benoit-Moreau, Florence
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011899469
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7
Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence
;
Parguel, Béatrice
- In:
EuroMed journal of business
6
(
2011
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10009235982
Saved in:
8
La participation ordinaire. Mieux comprendre le vécu du consommateur pour faciliter son adhésion
Benoit-Moreau, Florence
;
Bonnemaizon, Audrey
;
Cadenat, …
- In:
Revue française de gestion : hommes et techniques
(
2013
)
234
,
pp. 151-166
Persistent link: https://www.econbiz.de/10010158146
Saved in:
9
Recherches et expériences - Entre consommateurs et marchés financiers, quel rôle pour la direction marketing ?
Benoit-Moreau, Florence
- In:
Revue française du marketing
(
2007
)
213
,
pp. 57-72
Persistent link: https://www.econbiz.de/10007940394
Saved in:
10
Why might organic labels fail to influence consumer choices? : marginal labelling and brand equity effects
Larceneux, Fabrice
;
Benoit-Moreau, Florence
;
Renaudin, …
- In:
Journal of consumer policy : consumer issues in law, …
35
(
2012
)
1
,
pp. 85-104
Persistent link: https://www.econbiz.de/10009611735
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