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51
May the force drag your dynamic logo : the brand work-energy effect
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 509-523
Persistent link: https://www.econbiz.de/10011943268
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52
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
Saved in:
53
A spokesperson with any name won’t be as charming : the phonetic effect of spokesperson name and gender on personality evaluations
Kulczynski, Alicia
;
Brennan, Stacey
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 221-239
Persistent link: https://www.econbiz.de/10012487261
Saved in:
54
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
55
White eyes are the window to the pure soul : metaphorical association and overgeneralization effects for spokespeople with limbal rings
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 840-855
Persistent link: https://www.econbiz.de/10011634085
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56
Examining the effectiveness of fear appeals in prompting help-seeking : the case of at-risk gamblers
De Vos, Svetlana
;
Crouch, Roberta
;
Quester, Pascale
; …
- In:
Psychology & marketing
34
(
2017
)
6
,
pp. 648-660
Persistent link: https://www.econbiz.de/10011702046
Saved in:
57
Angelic brand name priming : saintly branded food influences brand healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
58
Shake it off and eat less : anxiety-inducing product packaging design influences food product interaction and eating
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 562-583
Persistent link: https://www.econbiz.de/10013173440
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