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date (oldest first)
1
Celebrity vs. influencer endorsements in advertising : the role of identification,
credibility
, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
2
The impact of a celebrity endorser's
credibility
on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
3
Impact of source
credibility
attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
Chaddha, Priyanka
;
Agarwal, Bhawna
- In:
Asian African journal of economics and econometrics
19
(
2019
)
2
,
pp. 217-229
Persistent link: https://www.econbiz.de/10012427533
Saved in:
4
The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived
credibility
, and sport involve...
Hwang, Geumchan
;
Chung, Kyu-Soo
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 285-300
Persistent link: https://www.econbiz.de/10011948442
Saved in:
5
Impact of celebrity endorsement on consumer buying behavior : a case of Kathmandu Valley
Jha, Niki
- In:
Nepalese journal of finance : a publication of Uniglobe …
6
(
2019
)
2
,
pp. 100-109
Persistent link: https://www.econbiz.de/10014494018
Saved in:
6
The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity
Thanh-Binh Phung
;
Hoang Nguyen Dai
;
Doan Viet Phuong Nguyen
- In:
International journal of business and emerging markets …
15
(
2023
)
4
,
pp. 346-379
Persistent link: https://www.econbiz.de/10014435556
Saved in:
7
Green advertising : examining the role of celebrity's
credibility
using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
8
Investigating the role of
credibility
of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands
Shezi, Nkosinamandla
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10013336011
Saved in:
9
The impacts of social media influencer’s
credibility
attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri
;
Rahayu, Mintarti
;
Hapsari, …
-
2022
Persistent link: https://www.econbiz.de/10013398015
Saved in:
10
Effects of self-congruity and source
credibility
on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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