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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia - 2010
Persistent link: https://www.econbiz.de/10008823291
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Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 27 (2010) 9, pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
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Helden der Werbung? : eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Huber, Frank; Vollhardt, Kai; Meyer, Frederik - In: Marketing : ZFP ; journal of research and management 31 (2009) 3, pp. 183-196
Persistent link: https://www.econbiz.de/10003875532
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Celebrity endorsement : a competitive tool for brand positioning
Muruganantham, G.; Kaliyamoorthy, S. - In: International journal of value chain management : IJVCM 3 (2009) 4, pp. 386-400
Persistent link: https://www.econbiz.de/10003962737
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Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta; Hussain, Mahmood; O'Donnell, Kathleen - In: Journal of global marketing 22 (2009) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
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Musiknachfrage im Internet
Volz, Ian Pascal - 2011
Persistent link: https://www.econbiz.de/10008989048
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Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon; Gorton, Matthew; White, John - In: Qualitative market research : an international journal 15 (2012) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
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What really works for teenagers : human or fictional celebrity?
Jain, Varsha; Roy, Subhadip; Daswani, Aarzoo; Sudha, Mari - In: Young consumers : insight and ideas for responsible … 12 (2011) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10009240248
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Celebrity endorsement and consumers buying attitude : a linkage between the two
Darshan, Richa; Mandloi, Unmesh - In: Managing corporate responsibility and risk for …, (pp. 307-320). 2010
Persistent link: https://www.econbiz.de/10009248476
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Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi; Brock, James L. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029