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Antecedents of green market performance : a case from Southeast Asian market

Aqmala, Diana; Batu, Kardison Lumban; Kusumawardhani, Amie - In: International journal of green economics 12 (2018) 1, pp. 35-52

Persistent link: https://www.econbiz.de/10011905601

Harmful effects of mental imagery and customer orientation during new product screening

DeRosia, Eric David; Elder, Ryan S. - In: Journal of marketing research 56 (2019) 4, pp. 637-651

Persistent link: https://www.econbiz.de/10012177608

Dual perspectives on the role of market orientation in new product development

Johnson, Jean L.; Mariadoss, Babu John - In: Future-focused strategic marketing, (pp. 3-41). 2019

Persistent link: https://www.econbiz.de/10012165318

Teaching design thinking in marketing : linking product design and marketing strategy in a product development class

Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187

Persistent link: https://www.econbiz.de/10011954609

Innovation marketing : from idea to start ups : a holistic literature review

Spyropoulos, Theocharis Stylianos - In: MIBES transactions : international journal ; … 12 (2018) 1, pp. 145-159

Persistent link: https://www.econbiz.de/10011958598

Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan

Lee, Shwn-Meei; Li, Chia-Ying; Tsai, Chiun-Yi - In: International journal of technology, policy and … 17 (2017) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011821076

The effect of high-performance work systems on new product development in knowledge-based companies through the mediating role of marketing capability

Shahriari, Mohsen - In: International journal of business innovation and … 29 (2022) 2, pp. 267-283

Persistent link: https://www.econbiz.de/10013462217

The impact of market orientation on new product performance through product launch quality : a resource-based view

Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent business & management 9 (2022) 1, pp. 1-22

Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of Iranian manufacturing industries, this study applies...

Persistent link: https://www.econbiz.de/10014433994

Managing uncertainty and ambiguity in gates : decision making and aerospace product development

Johansson, Christian - In: International journal of innovation and technology … 11 (2014) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10010349951

Improved product development performance through Agile/Stage-Gate hybrids : the next-generation stage-gate process?

Sommer, Anita Friis; Hedegaard, Christian; … - In: Research technology management : RTM 58 (2015) 1, pp. 34-44

Persistent link: https://www.econbiz.de/10010484113