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Exploring the role of knowledg...
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Beziehungsmarketing
25,211
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25,183
Wissensmanagement
22,753
Knowledge management
21,472
Social Web
20,223
Social web
20,189
Konsumentenverhalten
12,909
Consumer behaviour
12,894
Wissenstransfer
8,436
Knowledge transfer
8,429
Online-Marketing
6,371
Internet marketing
6,266
Kundenzufriedenheit
5,749
Customer satisfaction
5,745
Innovation
4,797
Theorie
4,566
Theory
4,543
Knowledge
4,388
Wissen
4,261
Dienstleistungsqualität
4,234
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4,225
Strukturgleichungsmodell
4,046
Structural equation model
4,032
Deutschland
4,005
Innovationsmanagement
3,902
Germany
3,853
Markenführung
3,799
Brand management
3,796
Innovation management
3,745
Electronic Commerce
3,611
Lernende Organisation
3,456
Learning organization
3,450
E-commerce
3,405
Soziales Netzwerk
3,089
Social network
2,918
Virales Marketing
2,625
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2,624
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2,608
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2,593
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2,571
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105
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Bruhn, Manfred
140
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118
Kumar, V.
89
Ringle, Christian M.
75
Huber, Frank
72
Bauer, Hans H.
70
Jennex, Murray E.
69
Akhavan, Peyman
66
Sarstedt, Marko
62
Han, Heesup
60
Piller, Frank T.
60
Verhoef, Peter C.
60
Vrontis, Demetris
59
Herrmann, Andreas
58
Hollebeek, Linda D.
56
Smith, Alan D.
55
Stauss, Bernd
53
Antonelli, Cristiano
52
Wirtz, Bernd W.
52
Foss, Nicolai J.
49
Dwivedi, Yogesh Kumar
47
Krafft, Manfred
46
Walsh, Gianfranco
46
Gronau, Norbert
45
Palmatier, Robert W.
45
Wiedmann, Klaus-Peter
45
Hippner, Hajo
43
Thaichon, Park
43
Krogh, Georg von
42
Loureiro, Sandra Maria Correia
42
Matzler, Kurt
42
Hennig-Thurau, Thorsten
41
Mattila, Anna S.
41
Ordóñez de Pablos, Patricia
41
Gil Saura, Irene
40
Hadwich, Karsten
39
Ratten, Vanessa
39
Ruyter, Ko de
39
Reichwald, Ralf
38
Evers, Hans-Dieter
37
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290
Springer Fachmedien Wiesbaden
189
National Bureau of Economic Research
75
HAL
71
Edward Elgar Publishing
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Université Paris-Dauphine (Paris IX)
45
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
37
Information Resources Management Association
32
World Bank
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Verlag Dr. Kovač
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OECD
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ToKnowPress
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Books on Demand GmbH <Norderstedt>
24
American Marketing Association
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Facultatea de Cibernetica, Statistica şi Informatica Economica, Academia de Studii Economice din Bucureşti
21
Nomos Verlagsgesellschaft
16
University of Western Sydney
16
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Friedrich-Schiller-Universität Jena
14
Springer-Verlag GmbH
14
World Bank Group
14
European Association of Agricultural Economists - EAAE
13
Institut für Wirtschaftsinformatik <Siegen>
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International School for Social and Business Studies, Celje, Slovenia
13
Haufe-Lexware GmbH & Co. KG
12
Shaker Verlag
12
Technische Universität Dresden
12
Universität St. Gallen
12
Verlag Franz Vahlen
12
Advanced Institute of Management Research <London>
11
Manchester Business School
11
Springer Gabler <Firma>
11
Springer International Publishing
11
De Gruyter Oldenbourg
10
Erasmus Research Institute of Management
10
Université Paris-Dauphine
10
College of Business
9
Harvard Graduate School of Business Administration
9
Institut für Wirtschaftsinformatik <Bern>
9
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Journal of business research : JBR
1,332
Journal of knowledge management
834
Journal of retailing and consumer services
765
SpringerLink / Bücher
660
Industrial marketing management : the international journal for industrial and high-tech firms
564
Technological forecasting & social change : an international journal
432
International journal of hospitality management
404
Journal of information & knowledge management : JIKM
375
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
335
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
258
Tourism management : research, policies, practice
257
The service industries journal
254
The journal of services marketing
253
The journal of business & industrial marketing
248
Knowledge management research & practice : KMRP
241
Knowledge management research & practice : KMRP ; an official journal of the OR Society
233
International journal of knowledge management studies : IJKMS
223
International journal of business information systems : IJBIS
221
Cogent business & management
215
Journal of the Academy of Marketing Science
214
Journal of strategic marketing
210
International journal of production research
203
Journal of travel and tourism marketing
197
Springer eBook Collection
190
International journal of contemporary hospitality management
182
International journal of internet marketing and advertising : IJIMA
182
Psychology & marketing
179
Journal of marketing
177
International journal of technology management : IJTM
175
Information systems research : ISR
174
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
170
International journal of electronic customer relationship management : IJECRM
160
Journal of hospitality marketing & management
160
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
159
Asia Pacific journal of marketing and logistics
158
Journal of marketing management : MM
158
Journal of management information systems : JMIS
156
Gabler Edition Wissenschaft
155
The journal of brand management : an international journal
154
Management science : journal of the Institute for Operations Research and the Management Sciences
153
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ECONIS (ZBW)
68,064
USB Cologne (EcoSocSci)
2,322
RePEc
1,565
EconStor
435
USB Cologne (business full texts)
316
BASE
246
Other ZBW resources
92
OLC EcoSci
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1
Effective factors of Social Customer Knowledge Management (SCKM) in Organisations : study of electronic service providers in Iran
Lak, Behzad
;
Rezaeenour, Jalal
- In:
Journal of information & knowledge management : JIKM
16
(
2017
)
2
,
pp. 1750014-1-24
Persistent link: https://www.econbiz.de/10011754272
Saved in:
2
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
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3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong
Lee, Carman K. M.
;
Ng, K. K. H.
;
Chan, Hing Kai
;
Choy, …
- In:
Journal of air transport management
73
(
2018
),
pp. 46-57
Persistent link: https://www.econbiz.de/10011937484
Saved in:
5
User integration in social media : an empirical analysis
Wirtz, Bernd W.
;
Nitzsche, Philipp T.
;
Ullrich, Sebastian
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10010390844
Saved in:
6
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
7
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
8
From horizontal to vertical relationships : how online community identification fosters sport fans' team identification and behavioural intentions
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014232437
Saved in:
9
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
10
Enhancing customer satisfaction through total quality management practices : an empirical examination
Anil, Anu P.
;
Satish, K. P.
- In:
Total quality management & business excellence
30
(
2019
)
14
,
pp. 1528-1548
Persistent link: https://www.econbiz.de/10012199902
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