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Soziales Kapital als Determinante der Kundenbeziehung

Bauer, Hans H.; Brünner, Dirk; Grether, Mark; Leach, Mark - 2001

Persistent link: https://www.econbiz.de/10001574636

Social media and the new product development during COVID-19 : an integrated model for SMEs

Rakshit, Sandip; Mondal, Sandeep; Islam, Nazrul; … - In: Technological forecasting & social change : an … 170 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10012805230

Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy

Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230

Persistent link: https://www.econbiz.de/10013257353

Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence

Ye, Shun; Ying, Tianyu; Zhou, Lingqiang; Wang, Tianyi - In: International journal of hospitality management 79 (2019), pp. 1-10

Persistent link: https://www.econbiz.de/10012012769

Use of social networking sites by SMEs to engage with their customers : a developing country perspective

Sharma, Shavneet; Singh, Gurmeet; Aiyub, Asheefa Shaheen - In: Journal of internet commerce 19 (2020) 1, pp. 62-81

Persistent link: https://www.econbiz.de/10012179615

Intentions to use social networking sites (SNS) using technology acceptance model (TAM) : an empirical study

Dixit, Ruchi V.; Prakash, Gyan - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 65-79

Persistent link: https://www.econbiz.de/10012161082

The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands

Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888

Persistent link: https://www.econbiz.de/10011799628

A new perspective of e-trust in the era of social media : insights from customer satisfaction data

Ramanathan, Usha; Williams, Nigel L.; Zhang, Michael; … - In: IEEE transactions on engineering management : EM 69 (2022) 4, pp. 1417-1431

Persistent link: https://www.econbiz.de/10013356954

A structural equation modelling evaluation of antecedents and interconnections of call centre agents' intention to quit

Iwu, Chux Gervase; Opute, Abdullah Promise; … - In: Journal of risk and financial management : JRFM 14 (2021) 4, pp. 1-21

Call centers play a significant role in the operational dynamics of different types of businesses. This is especially the case because a call center agent’s demeanor can impair or engender customer satisfaction, which has ramifications for business patronage. Unfortunately, the pressures...

Persistent link: https://www.econbiz.de/10012522259

How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service

Bone, Sterling A.; Fombelle, Paul W.; Ray, Kristal R.; … - In: Journal of service research : JSR 18 (2015) 1, pp. 23-38

Persistent link: https://www.econbiz.de/10010483441