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Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich; Zogaj, Shkodran - In: International journal of knowledge management : IJKM ; … 12 (2016) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Influence of customer participation on co-creation intention of brand value under social media
Lin, Mengfei; Wang, Zhihua; Chen, Chunfeng - In: Journal of information & knowledge management : JIKM 22 (2023) 5, pp. 1-24
Persistent link: https://www.econbiz.de/10014494596
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Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
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Understanding the impact of social media usage among organizations
Farzana Parveen; Noor Ismawati Jaafar; Sulaiman Ainin - In: Information & management : the internat. journal of … 55 (2018) 3, pp. 308-321
Persistent link: https://www.econbiz.de/10011833890
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Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei; Foroudi, Pantea; Gupta, Suraksha - In: Technological forecasting & social change : an … 145 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
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The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian; Khoshtaria, Tornike; Tutberidze, Gocha - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
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Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela; Ali, Omar; Ersoy, Ayse Begum - In: International journal of electronic marketing and … 14 (2023) 4, pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
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The Customer Knowledge Management and Innovation. An Empirical Study Using Structural Equations Model
Mejía-Trejo, Juan - 2016
Innovation is a key factor to increase the competitive advantage for business. When the Innovation is improved by the Knowledge Management, it does in the Firms based on the sense of information: for, from and about the customers and is called: Customer Knowledge Management. So, the aim of this...
Persistent link: https://www.econbiz.de/10012984669
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Knowledge-driven customer support services : a socio-engineering approach
Aviv, Itzhak; Levy, Meira; Hadar, Irit - In: Customer relationship management and the social and …, (pp. 23-38). 2012
Persistent link: https://www.econbiz.de/10009377135