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Researching Asian consumer cul...
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Consumer behaviour
68
Konsumentenverhalten
67
Luxury goods
22
Luxusgüter
22
Advertising
18
Cultural identity
15
Kulturelle Identität
15
Social Web
15
Social web
15
Werbung
15
Brand management
14
China
14
Markenführung
14
Advertising effects
12
Werbewirkung
12
Internet marketing
11
Marketing
11
Online-Marketing
11
Asia
9
Marketing management
9
Religion
9
USA
9
United States
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Luxury
8
Marketingmanagement
8
Asien
6
Beziehungsmarketing
6
Brand
6
Customer satisfaction
6
Food consumption
6
Islam
6
Jugendliche
6
Kundenzufriedenheit
6
Markenartikel
6
Relationship marketing
6
Social values
6
Soziale Werte
6
Youth
6
Brands
5
Computerspiel
5
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Undetermined
85
Free
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Article
152
Book / Working Paper
48
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Article in journal
91
Aufsatz in Zeitschrift
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research-article
11
Collection of articles of several authors
7
Sammelwerk
7
conceptual-paper
4
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2
Book section
2
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Language
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English
169
Undetermined
31
Author
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Seo, Yuri
89
Fam, Kim Shyan
63
Fam, Kim-Shyan
35
Septianto, Felix
27
Yang, Zhilin
18
Waller, David S.
14
Kim, Jungkeun
13
Buchanan-Oliver, Margo
12
Ko, Eunju
10
Richard, James E.
9
Zhao, Fang
9
Choi, Yung Kyun
8
Errmann, Amy
8
Merrilees, Bill
8
Holdsworth, David K.
7
Li, Yongqiang
7
Shyan Fam, Kim
7
Cruz, Angela Gracia B.
6
Fam, Kim
6
Yoon, Sukki
6
Fam, Kim-shyan
5
Krisjanous, Jayne
5
Sung, Billy
5
Cruz, Angela
4
Grohs, Reinhard
4
Hiram Ting
4
Hyman, Mike
4
Jozsa, Laszlo
4
Kadirov, Djavlonbek
4
Li, Xiaozhu
4
McNeill, Lisa S.
4
Richard, James
4
Shi, Linsong
4
Waller, David
4
Cham Tat Huei
3
Cheah, Jun-Hwa
3
Chung, Kim Choy
3
Chung, Kim-choy
3
Cui, Gina
3
Dolan, Rebecca
3
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MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
1
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Journal of business research : JBR
14
Asia Pacific Journal of Marketing and Logistics
9
Asia Pacific journal of marketing and logistics
8
Journal of business ethics : JOBE
7
European Journal of Marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Islamic marketing : JIMA
5
Journal of consumer behaviour : an international research review
5
International marketing review
4
Journal of advertising
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Journal of advertising research
3
The international review of retail, distribution and consumer research
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia-Pacific journal of business administration
2
European journal of marketing : EJM
2
International Marketing Review
2
Journal of Business Ethics
2
Journal of East-West business
2
Journal of Service Theory and Practice
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of promotion management : JPM
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The University of Auckland Business School Research Paper Series
2
The open business journal
2
Young consumers : insight and ideas for responsible marketers
2
Australian journal of management
1
Economic research
1
European journal of international management : EJIM
1
European journal of marketing
1
European management journal
1
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ECONIS (ZBW)
135
OLC EcoSci
33
Other ZBW resources
29
RePEc
3
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1
Ways of eating, ways of being : food consumption and representation in Asian markets
Seo, Yuri
(
ed.
);
Cruz, Angela Gracia B.
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011482200
Saved in:
2
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
3
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
4
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
5
Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
6
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
7
Agency-client relationship factors across life-cycle stages
Fam, Kim Shyan
;
Waller, David S.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
2
,
pp. 217-236
Persistent link: https://www.econbiz.de/10003770089
Saved in:
8
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
9
Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim Shyan
;
Yang, Zhilin
;
Brito, Pedro Quelhas
- In:
Advertising and communication : proceedings 4th …
,
(pp. 168-173)
.
2005
Persistent link: https://www.econbiz.de/10003353796
Saved in:
10
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
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