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Journey to the West : rethinki...
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Consumer behaviour
41
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41
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Seo, Yuri
89
Septianto, Felix
27
Kim, Jungkeun
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Buchanan-Oliver, Margo
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Ko, Eunju
10
Zhao, Fang
9
Choi, Yung Kyun
8
Errmann, Amy
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Li, Xiaozhu
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Shi, Linsong
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Kemper, Joya
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Voyer, Benjamin G.
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Journal of business research : JBR
11
European Journal of Marketing
4
Journal of advertising
4
Journal of consumer behaviour : an international research review
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
International marketing review
2
Journal of Service Theory and Practice
2
Journal of advertising : official publication of the American Academy of Advertising
2
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2
Marketing letters : a journal of research in marketing
2
The University of Auckland Business School Research Paper Series
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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European management journal
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International journal of advertising : the review of marketing communications
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Journal of Consumer Marketing
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Journal of Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing management : MM
1
Journal of public policy & marketing
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
The University of Auckland Business School Research Paper Series, 2020
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ECONIS (ZBW)
77
Other ZBW resources
11
OLC EcoSci
1
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Professionalized consumption and identity transformations in the field of eSports
Seo, Yuri
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 264-272
Persistent link: https://www.econbiz.de/10011417723
Saved in:
2
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea
Ko, Dongwoo
;
Seo, Yuri
;
Jung, Sang-Uk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 377-390
Persistent link: https://www.econbiz.de/10011312156
Saved in:
3
Ways of eating, ways of being : food consumption and representation in Asian markets
Seo, Yuri
(
ed.
);
Cruz, Angela Gracia B.
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011482200
Saved in:
4
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
5
Advancing research on computer game consumption : a future research agenda
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Fam, Kim Shyan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 353-356
Persistent link: https://www.econbiz.de/10011508868
Saved in:
6
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
7
Researching Asian consumer culture in the global marketplace
Seo, Yuri
;
Fam, Kim Shyan
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 386-390
Persistent link: https://www.econbiz.de/10011497091
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.
;
Bai, Xue
;
Zhao, Fang
;
Chiew, Tung Moi
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
Saved in:
10
Digital transformation and advertising : insights from the 2020 ICAMA-KAS conference : editorial
Seo, Yuri
;
Lee, Jong-Ho
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1245-1246
Persistent link: https://www.econbiz.de/10012802299
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