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Antecedents of consumer-based store brand equity : conceptual model

Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 169-175

Persistent link: https://www.econbiz.de/10011985672

The growth of private label brands : a worldwide phenomenon?

Cuneo, Andres; Milberg, Sandra J.; Benavente H., José … - In: Journal of international marketing 23 (2015) 1, pp. 72-90

Persistent link: https://www.econbiz.de/10010520812

Effects of store brand perceived risk on buyers' behavior : four decades of research overview

Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 117-124

Persistent link: https://www.econbiz.de/10011515728

Private label brand trends in the grocery retail industry

Chimhundu, Ranga; Chadee, Doren - In: Journal of euromarketing 22 (2013) 1/2, pp. 36-47

Persistent link: https://www.econbiz.de/10010127914

A study of factors for private label brands' success in food, grocery and apparels

Ajay Singh; De, Debdeep - In: International journal of management practice : IJMP 9 (2016) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10011591733

Increasing the Brand Equity of Private Label Brands

Awad, Tamer A.; Mohsen, Sahar - In: International Journal of Customer Relationship … 8 (2017) 4, pp. 32-50

This paper was developed to investigate the different factors affecting the Brand Equity of Private Label Brands and Perceived Value in the Egyptian market. 578 random shoppers in 26 branches all over Egypt completed questionnaire about their perception of different factors affecting Brand...

Persistent link: https://www.econbiz.de/10012043771