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What holds ethical consumers to a cosmetics brand : the body shop case
Chun, Rosa - In: Business & society 55 (2016) 4, pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Consumer reactions to corporate social responsibility brands : the role of face concern
Wan, Lisa C.; Poon, Patrick; Yu, Chunling - In: The journal of consumer marketing 33 (2016) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10011472881
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Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya; Pomirleanu, Nadia - In: Journal of promotion management : JPM 24 (2018) 5, pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C.; Harrison, Dana E.; Ferrell, Linda; … - In: Journal of business research : JBR 95 (2019), pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
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The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of business research : JBR 95 (2019), pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
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Researching CSR and brands in the here and now : an integrative perspective
Golob, Urša; Podnar, Klement - In: The journal of brand management : an international journal 26 (2019) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10012060033
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Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Hanson, Sara; Jiang, Lan; Ye, Jun; Murthy, Nagesh - In: The journal of brand management : an international journal 26 (2019) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10012060037
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Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.; Stohl, Cynthia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012060043