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Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10010489144

Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance

Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437

Persistent link: https://www.econbiz.de/10011934510

Why sponsors should worry about corruption as a mega sport event syndrome

Kulczycki, Wojciech; Koenigstorfer, Joerg - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 545-574

Persistent link: https://www.econbiz.de/10011640757

More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors

Healy, Paul M.; Serafeim, George - 2016

Persistent link: https://www.econbiz.de/10011873223

The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts

Cook, David; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 811-832

Persistent link: https://www.econbiz.de/10014283555

Online technologies and sports : a new era for sponsorship

Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10012253886

Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012

Chanavat, Nicolas; Desbordes, Michel - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 151-160

Persistent link: https://www.econbiz.de/10010384222

Athletes as ambush marketers? : an examination of Rule 40 and athletes' social media use during the 2016 Rio Olympic Games

Geurin, Andrea N.; McNary, Erin L. - In: European Sport management quarterly : ESMQ 21 (2021) 1, pp. 116-133

Persistent link: https://www.econbiz.de/10012423417

The cross-effects of sponsorship in non-professional sports communities

Andreini, Daniela; Pedeliento, Giuseppe; Bergamaschi, Mara - In: Management decision : MD 52 (2014) 10, pp. 2044-2068

Persistent link: https://www.econbiz.de/10010462671

The effect of perceived motivation of sports sponsorship : evidence from basketball fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

Persistent link: https://www.econbiz.de/10011515949