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The Internet and international marketing
Shankar, Venkatesh; Meyer, Jeffrey - In: The SAGE handbook of international marketing, (pp. 451-467). 2009
Persistent link: https://www.econbiz.de/10003792177
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Pricing hybrid bundles by understanding the drivers of willingness to pay
Meyer, Jeffrey; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 497-515
Persistent link: https://www.econbiz.de/10011879704
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Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.; Bolton, Ruth N.; Bridges, Cheryl H.; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10003987342
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The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo; Meyer, Jeffrey; Ha, Kyoungnam - In: Journal of advertising research 55 (2015) 3, pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
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Do service guarantees guarantee greater market value?
Meyer, Jeffrey; Gremler, Dwayne D.; Hogreve, Jens - In: Journal of service research : JSR 17 (2014) 2, pp. 150-163
Persistent link: https://www.econbiz.de/10010356832
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The effect of product placements on the evaluation of movies
Meyer, Jeffrey; Song, Reo; Ha, Kyoungnam - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
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The sales manager as a unit of analysis : a review and directions for future research
Plank, Richard E.; Reid, David A.; Koppitsch, Steven E.; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 1, pp. 78-91
Persistent link: https://www.econbiz.de/10011936254
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Getting in touch with your thinking style : how touchscreens influence purchase
Zhu, Ying; Meyer, Jeffrey - In: Journal of retailing and consumer services 38 (2017), pp. 51-58
Persistent link: https://www.econbiz.de/10011743127
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A matter of alignment? : effects of product types and environmental claim framing on consumer evaluation of sustainable foods
Weisstein, Fei L.; Meyer, Jeffrey; Kershaw, Jonathan - In: Business strategy and the environment 33 (2024) 3, pp. 1661-1674
Persistent link: https://www.econbiz.de/10014513733
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The effect of product placements on the evaluation of movies
Meyer, Jeffrey; Song, Reo; Ha, Kyoungnam - In: European Journal of Marketing 50 (2016) 3/4, pp. 530-549
Purpose When advertising is provided in the form of product placements – the inclusion of branded products within media programming – it can increase or decrease the consumer’s utility. This paper aims to investigate the relationship between product placements and the evaluation of media...
Persistent link: https://www.econbiz.de/10014724593