Janakiraman, Narayan; Bullemore, Jorge; … - In: Journal of Consumer Marketing 36 (2019) 1, pp. 72-81
Purpose: The purpose of this study is to examine how a service provider’s offer quality is evaluated (OQ).This study shows that attitude toward the salesperson in a service context (AS) is an important antecedent to OQ. Design/methodology/approach: This study involves three studies, first is...