Similar Search Results

Building social translucence in a crowdsourcing process : a case study of Miui.com

Zhang, Sixuan; Pan, Shan L.; Ouyang, Taohua - In: Information & management : the internat. journal of … 57 (2020) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10012168980

Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation

So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613

Persistent link: https://www.econbiz.de/10014555633

Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing

Regt, Anouk de; Plangger, Kirk; Barnes, Stuart J. - In: Journal of business research : JBR 136 (2021), pp. 513-522

Persistent link: https://www.econbiz.de/10012663249

Tourism co-creation in place branding : the role of local community

Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332

Persistent link: https://www.econbiz.de/10013369027

Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007

Meffert, Heribert (ed.) - 2007

Persistent link: https://www.econbiz.de/10013330207

Social media marketing and brand authenticity : the role of value co-creation

Hasan, Shermeen; Qayyum, Abdul; Zia, Mubashar Hassan - In: Management research review 46 (2023) 6, pp. 870-892

Persistent link: https://www.econbiz.de/10014315133

The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...