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Drivers of employee propensity to endorse their corporate brand
Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
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Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara; Iglesias, Oriol - In: The journal of product & brand management 25 (2016) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
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How to influence hospitality employee perceptions on hotel brand performance?
Cheung, Catherine; Kong, Haiyan; Song, Haiyan - In: International journal of contemporary hospitality management 26 (2014) 8, pp. 1162-1178
Persistent link: https://www.econbiz.de/10010467939
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Employer branding : attracting and retaining talent in financial services
Näppä, Anna; Farshid, Mana; Foster, Tim - In: Journal of financial services marketing : JFSM 19 (2014) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
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The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
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Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha - In: Asia-Pacific journal of business administration 14 (2022) 3, pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
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An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation
Gilani, Hasan; Jamshed, Shabana - In: Strategic outsourcing : an International journal 9 (2016) 3, pp. 303-323
Persistent link: https://www.econbiz.de/10011643047
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Brand-centered human resource practices and brand citizenship behavior : the notion to develop competitive advantage
Rehman, Asad Ur; Salniza Md. Salleh; Ahmad, Norzieiriani bt. - In: Review of economics and development studies 5 (2019) 2, pp. 333-342
Persistent link: https://www.econbiz.de/10012053711
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Internal market orientation determinants of employee brand enactment
Boukis, Achilleas; Gounaris, Spiros; Lings, Ian - In: The journal of services marketing 31 (2017) 7, pp. 690-703
Persistent link: https://www.econbiz.de/10011801482
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When reputation management is people management : implications for employee voice
Wæraas, Arild; Dahle, Dag Yngve - In: European management journal 38 (2020) 2, pp. 277-287
Persistent link: https://www.econbiz.de/10012211832