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Does MTV really do a good job of evaluating professors? : an empirical test of the internet site RateMyProfessors.com

Murray, Keith B.; Zdravkovic, Srdan - In: Journal of education for business 91 (2016) 3, pp. 138-147

Persistent link: https://www.econbiz.de/10011498242

Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers

Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072

Persistent link: https://www.econbiz.de/10012650622

Expatriate consumers' adaptations and food brand choices : a compensatory control perspective

Miocevic, Dario; Zdravkovic, Srdan - In: Journal of international marketing 28 (2020) 4, pp. 75-89

Persistent link: https://www.econbiz.de/10012391089

Acculturation of expatriate consumers : conditional effects of mental attachments to home country

Miocevic, Dario; Zdravkovic, Srdan - In: Journal of global marketing 33 (2020) 3, pp. 193-206

Persistent link: https://www.econbiz.de/10012260092

Croatia: A country "created from God's tears"

Zdravkovic, Srdan; Amine, Lyn S. - In: Thunderbird international business review 49 (2007) 4, pp. 445-474

Persistent link: https://www.econbiz.de/10007742826

Does country-of-origin matter to Generation Y?

Zdravkovic, Srdan - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 89-102

Persistent link: https://www.econbiz.de/10010089421

Enhancing brand image via sponsorship: Strength of association effects

Zdravkovic, Srdan; Till, Brian D - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 113-133

Persistent link: https://www.econbiz.de/10009836712

Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands

Miocevic, Dario; Brecic, Ruzica; Zdravkovic, Srdan - In: The journal of product & brand management 31 (2022) 5, pp. 718-730

Persistent link: https://www.econbiz.de/10013407497

Does country‐of‐origin matter to Generation Y?

Zdravkovic, Srdan - In: Young Consumers 14 (2013) 1, pp. 89-102

Purpose – This study aims to examine how members of American Generation Y cohort feel about the USA and the USA's major trading partners. In addition, the study's purpose is to find out whether product's country‐of‐origin (COO) plays a role when members of Generation Y evaluate products....

Persistent link: https://www.econbiz.de/10015044327

Global sourcing strategy and performance of knowledge-intensive business services : a two-stage strategic fit model

Murray, Janet Y.; Kotabe, Masaaki; Westjohn, Stanford A. - In: Journal of international marketing 17 (2009) 4, pp. 90-105

Persistent link: https://www.econbiz.de/10003936362

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