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Overcoming consumer skepticism in cause-related marketing : the effects of corporate social responsibility and donation size claim objectivity
Kim, Yeo Jung; Lee, Wei-Na - In: Journal of promotion management : JPM 15 (2009) 4, pp. 465-483
Persistent link: https://www.econbiz.de/10003928841
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Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice; Fullerton, Jami A.; Kim, Yeo Jung - In: Journal of marketing education : JME 35 (2013) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
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Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
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Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
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Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
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Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin - In: Journal of marketing communications 19 (2013) 5, pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
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Using humour to increase effectiveness of shameful health issue advertising : testing the effects of health worry level
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 914-936
Persistent link: https://www.econbiz.de/10012492615
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The effects of norm beliefs and age on responses to comedic violence advertising
Yoon, Hye Jin; Kim, Yeuseung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10011529747
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A normative approach to motivating savings behavior : the moderating effects of attention to social comparison information
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 799-822
Persistent link: https://www.econbiz.de/10011618395
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Comedic violence in advertising : the role of normative beliefs and intensity of violence
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 519-539
Persistent link: https://www.econbiz.de/10011567083