Alexa Show Some Empathy: Personified Brands Failing to Engage Customers During COVID-19 / Juan Bernardo Amezcua Nunez -- Brand Engagement in Consumers' Lives During COVID-19 Times / Claudia Quintanilla -- Marketing in a Box: Resilient Strategies Amid the Crisis / Alicia de La Pęa -- Influencer...

Purpose: The purpose of this paper is to understand the ritual, roles and symbolic meanings of family grilling consumption experiences in northeast Mexico. Design/methodology/approach: This study adopted a phenomenological approach and conducted 73 in-depth interviews and in situ observations...

Purpose: Previous research indicates that dissatisfied consumers in other countries react differently as compared to those in the USA, due to their cultural orientation. These studies, however, have not recognized that retail policies (regarding returns and exchanges) in the USA are much more...