MajlesiRad, Zahra; Shoushtari, Abdol Hamid Haji pour - In: Future Business Journal 6 (2020) 19, pp. 1-19
This study, with regard to new ways of marketing in today's digital world, has tried to analyze and evaluate the impact of marketing through social network sites as the most effective electronic word-of-mouth marketing strategy on tendency toward luxury brand or in other words, on purchase...