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Beyond rarity: the paths of lu...
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Luxury goods
38
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Brand management
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34
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34
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87
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17
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Valette-Florence, Pierre
82
Kapferer, Jean-Noël
66
Merunka, Dwight
18
Bastien, Vincent
7
Barnier, Virginie de
6
Albert, Noël
5
Laurent, Gilles
5
Albert, Noel
4
Ferrandi, Jean-Marc
4
Kahle, Lynn R.
4
Tabatoni, Olivier
4
Valette-Florence, P.
4
Ambroise, Laure
3
Chandon, Jean-Louis
3
Delécolle, Thierry
3
Falcy, Sandrine
3
Guizani, Haythem
3
Michaut-Denizeau, Anne
3
Odin, Nathalie
3
Odin, Yorick
3
Parguel, Béatrice
3
Valette-Florence, Rita
3
Akrout, Houcine
2
Bartikowski, Boris
2
Cova, Véronique
2
Diallo, Mbaye Fall
2
Farooq, Omer
2
Ferrand, Alain
2
Kaswengi, Joseph
2
Kessous, Aurélie
2
Mourad, Siham
2
Payaud, Marielle
2
Pecot, Fabien
2
Pham, Mélanie
2
Sirieix, Lucie
2
Usunier, Jean-Claude
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Vigneron, Franck
2
Ahearne, Michael
1
Albert, Noe͏̈l
1
Aurifeille, J.-M.
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Luxury marketing : a challenge for theory and practice
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City branding : theory and cases
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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International Journal of Retail & Distribution Management
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ECONIS (ZBW)
84
OLC EcoSci
21
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20
RePEc
17
Other ZBW resources
5
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1
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
2
Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
3
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
4
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
5
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
6
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Saved in:
7
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre
-
1989
Persistent link: https://www.econbiz.de/10001090043
Saved in:
8
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Saved in:
9
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain
;
Robinson, Leigh
;
Valette-Florence, Pierre
- In:
Journal of sport management : the official journal of …
24
(
2010
)
1
,
pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
Saved in:
10
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
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