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Customization : a goldmine or a wasteland?

Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 26-33

Persistent link: https://www.econbiz.de/10008697206

Innovationsverhalten von kleinen und mittleren Unternehmen

Dömötör, Rudolf; Franke, Nikolaus - In: Corporate Entrepreneurship, (pp. 197-223). 2009

Persistent link: https://www.econbiz.de/10003936082

"Pyramiding" : efficient identification of rare subjects

Hippel, Eric von; Franke, Nikolaus; Prügl, Reinhard - 2008 - Rev.

The need to economically identify rare subjects within large, poorly mapped search spaces is a frequently encountered problem for social scientists and managers. It is notoriously difficult, for example, to identify “the best new CEO for our company,” or the “best three lead users to...

Persistent link: https://www.econbiz.de/10003948331

Why customers value self-designed products : the importance of process effort and enjoyment

Franke, Nikolaus; Schreier, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1020-1031

Persistent link: https://www.econbiz.de/10008736803

A meta-ranking of technology and innovation management/entrepreneurship journals

Franke, Nikolaus; Schreier, Martin - In: Die Betriebswirtschaft : DBW 68 (2008) 2, pp. 185-216

Persistent link: https://www.econbiz.de/10003670279

Product uniqueness as a driver of customer utility in mass customization

Franke, Nikolaus; Schreier, Martin - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 93-107

Persistent link: https://www.econbiz.de/10003703875

Wenn Kunden arbeiten und dafür bezahlen : ein Forschungsprogramm zum Wertzuwachs durch Mass Customization Toolkits

Franke, Nikolaus; Schreier, Martin - In: Innovationen in Marketing und Handel, (pp. 180-185). 2006

Persistent link: https://www.econbiz.de/10003388162

What a difference a DV makes ... The impact of conceptualizing the dependent variable in innovation success factor studies

Dömötör, Rudolf; Franke, Nikolaus; Hienerth, Christoph - In: Innovation orientation, innovativeness and innovation …, (pp. 23-46). 2007

Persistent link: https://www.econbiz.de/10003509005

Testing the value of customization : when do customers really prefer products tailored to their preferences?

Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121

Persistent link: https://www.econbiz.de/10003875417

The "I designed it myself" effect in mass customization

Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-140

Persistent link: https://www.econbiz.de/10003946178

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