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Wenn Marketing auf die Sinne zielt
Krishna, Aradhna - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 6-9
Persistent link: https://www.econbiz.de/10011300307
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Customer sense : how the 5 senses influence buying behavior
Krishna, Aradhna - 2013 - 1. publ.
Persistent link: https://www.econbiz.de/10009725319
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Sensory imagery for design
Krishna, Aradhna - In: The psychology of design : creating consumer appeal ; …, (pp. 53-59). 2016
Persistent link: https://www.econbiz.de/10011593187
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A commentary on “The senses in anthropological and marketing research: investigating a consumer-brand ritual holistically”
Krishna, Aradhna - In: Journal of business anthropology 4 (2015) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10011485481
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"Sound and safe" : the effect of ambient sound on the perceived safety of public spaces
Sayin, Eda; Krishna, Aradhna; Ardelet, Caroline; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 343-353
Persistent link: https://www.econbiz.de/10011428857
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A sign of things to come : behavioral change through dynamic iconography
Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob; Swann, Jerre B.; Krishna, Aradhna; … - 2015
Persistent link: https://www.econbiz.de/10011444742
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On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior
Cian, Luca; Krishna, Aradhna; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 632-651
Persistent link: https://www.econbiz.de/10011553159
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Gender (still) matters in business school
Krishna, Aradhna; Orhun, A. Yeşim - In: Journal of marketing research 59 (2022) 1, pp. 191-210
Persistent link: https://www.econbiz.de/10012801856
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A review of sensory imagery for consumer psychology
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 293-315
Persistent link: https://www.econbiz.de/10013177902