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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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The construction of marketing measures : the case of viewability
Cluley, Robert - In: Marketing theory 18 (2018) 3, pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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Special issue: Academy of Marketing Conference 2016 : radical financial services marketing
Academy of Marketing / Conference <49., 2016, … - 2017
Persistent link: https://www.econbiz.de/10011747424
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Marketing and sales management : an information sourcebook
Herold, Jean - 1988
Persistent link: https://www.econbiz.de/10013543902
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1986 - 2. ed.
Persistent link: https://www.econbiz.de/10013467236
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Die Marketing-Revolution : vom Wunschdenken zur Rentabilität
Clancy, Kevin J. - 1993
Persistent link: https://www.econbiz.de/10000856009
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Marktsegmentierung im Handel
Baum, Frank - 1994 - 1. Aufl
Persistent link: https://www.econbiz.de/10000891061