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Purpose This study aims to define a set of assumptions for testing the four factors tested statistically to determine information-seeking anxiety based on quantitative data. Design/methodology/approach The developed questionnaire was distributed among graduate university students in Zhenjiang...
Persistent link: https://www.econbiz.de/10014691458
Measurement is a fundamental issue in management research. However, traditional scale development methods have the drawback of mixing researchers' bias with the scale design. Based on Ding et al.'s (2007) exploratory work, a new way to develop semantic differential measurement scales is proposed...
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, construct validation is discussed in respect of measurement validity and factor analytic methods. The paper concludes with …
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Using a combination of exploratory and confirmatory factor analytic approaches, this research replicates a family communication measure, which consists of two dimensions, namely socio- oriented and concept-oriented family communication. The measures are commonly used in consumer socialization...
Persistent link: https://www.econbiz.de/10010706219
The paper investigates the path 'perceived service quality – perceived customer value – customer satisfaction – behavioural intentions' in Indian retail banking. The service quality attributes were identified from literature and finalised after interviews with bank managers. Two service...
Persistent link: https://www.econbiz.de/10010816457
A reliable and valid CRM (customer relationship management) index is developed in this paper. A standard methodology for scale development was followed; further to this the CRM index is developed through a case based method along with the customer and service provider weights. The findings clearly...
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