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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
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Early work : situations, symbolism, and critiquing the dominant paradigm
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383863
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Researching multisensory experiences through an artist's eye
Scott, Rebecca; Bradford, Tonya Williams - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 15/16, pp. 1651-1671
Persistent link: https://www.econbiz.de/10014234129
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Consumer perceptions and corporate social responsibility : what we know so far
Nurunnabi, Mohammad; Alfakhri, Yazeed; Alfakhri, Demah H. - In: International review on public and non-profit marketing 15 (2018) 2, pp. 161-187
Persistent link: https://www.econbiz.de/10011918427
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Olfaktorische Reize in der Kommunikation
Rempel, Jan Eric; Esch, Franz-Rudolf - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 775-791). 2009
Persistent link: https://www.econbiz.de/10003766176
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Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina - In: Verpackungsmarketing : Fallbeispiele, Trends, Technologien, (pp. 131-147). 2010
Persistent link: https://www.econbiz.de/10011388027
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The impact of sound experiences on the shopping behaviour of children and their parents
Hultén, Bertil M. L. - In: Marketing intelligence & planning 33 (2015) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10011326046
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Sensory experiences and expectations of Italian and German organic consumers
Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika; … - In: Journal of international food & agribusiness marketing … 26 (2014) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10010344852
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786