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How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi; Grantz, Thimo - In: Building corporate identity, image and reputation in …, (pp. 487-514). 2022
Persistent link: https://www.econbiz.de/10012609421
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Effects of visual cues and social density on beverage consumption : a field experiment in a bar
Kim, Min Gyung; Yang, Hyunjoo; Mattila, Anna S. - In: The Cornell hospitality quarterly 63 (2022) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10013256789
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A review of sensory imagery for consumer psychology
Elder, Ryan S.; Krishna, Aradhna - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 293-315
Persistent link: https://www.econbiz.de/10013177902
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"Going on a sensory adventure, a touchy subject?" : investigating haptic technology and consumer adventure orientation
Mulcahy, Rory Francis; Riedel, Aimee - In: Journal of service theory and practice 32 (2022) 1, pp. 5-29
Persistent link: https://www.econbiz.de/10012879143
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Altering taste judgments with shapes : how and when shape-taste crossmodal correspondences can be applied in marketing designs
Gao, Fei; Lowrey, Tina M.; Shrum, L. J. - 2020
Persistent link: https://www.econbiz.de/10012392739
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Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney; Biswas, Dipayan - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
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The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 109 (2020), pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
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"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis; Riedel, Aimee S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
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Sensory overload in a shopping environment : not every sensory modality leads to too much stimulation
Doucé, Lieve; Adams, Carmen - In: Journal of retailing and consumer services 57 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012305370
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Corssmodal correspondences between color, smell, and texture : investigating the sensory attributes of a body lotion
Wagner, Udo; Steiner, Elisabeth; Hartmann, Carmen; … - In: Marketing : ZFP ; journal of research and management 42 (2020) 2, pp. 19-34
Persistent link: https://www.econbiz.de/10012287531