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Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements

Lee, S. S.; Chen, Huan - In: Journal of advertising research 63 (2023) 4, pp. 335-348

Persistent link: https://www.econbiz.de/10014445886

Sensory disclosure in an augmented environment : memory of touch and willingness to buy

Serravalle, Francesca; Viassone, Milena; Del Chiappa, … - In: Italian journal of marketing : ITJM 2022 (2022) 4, pp. 401-417

Persistent link: https://www.econbiz.de/10013486214

I want to remember : preference for visual intensity in sentimental purchases

Huang, Jiexian; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 40 (2023) 7, pp. 1361-1371

Persistent link: https://www.econbiz.de/10014291923

Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences

Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232

Persistent link: https://www.econbiz.de/10013380424

Making sense? : the sensory-specific nature of virtual influencer effectiveness

Zhou, Xinyue; Jiang, Yuwei - In: Journal of marketing 88 (2024) 4, pp. 84-106

Persistent link: https://www.econbiz.de/10014582933

A bibliometric review and content analysis of research trends in sensory marketing

Antunes, Inês Filipa Saraiva; Veríssimo, José Manuel … - In: Cogent business & management 11 (2024) 1, pp. 1-23

Despite the numerous studies on sensory marketing, research that holistically reviews through bibliometric and cluster analysis the ensuing knowledge about this topic remains elusive. This study aims to (1) systematically synthesize, condensate and understand the research regarding sensory...

Persistent link: https://www.econbiz.de/10014521037