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Electronic word-of-mouth for university selection : implications for academic leaders and recruitment managers
Yang, Hsiao-Pei; Mutum, Dilip S. - In: Journal of general management 40 (2014/15) 4, pp. 23-44
Persistent link: https://www.econbiz.de/10011407179
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Cathay Pacific Airways using LinkedIn for brand building
Yang, Hsiao-Pei - In: Marketing cases from emerging markets, (pp. 159-162). 2014
Persistent link: https://www.econbiz.de/10010188836
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Shangri-La hotels expanding to Non-Asian markets
Yang, Hsiao-Pei - In: Marketing cases from emerging markets, (pp. 113-116). 2014
Persistent link: https://www.econbiz.de/10010188841
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KFC in China
Yang, Hsiao-Pei - In: Marketing cases from emerging markets, (pp. 17-23). 2014
Persistent link: https://www.econbiz.de/10010188853
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Entrepreneurial and SME marketing
Hong, Yiwen; Yang, Sophie - In: Contemporary issues in marketing : principles and practice, (pp. 255-279). 2019
Persistent link: https://www.econbiz.de/10012134053
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A theory of supplier network-based innovation value
Yan, Tingting; Yang, Sophie; Dooley, Kevin - In: Journal of purchasing and supply management 23 (2017) 3, pp. 153-162
Persistent link: https://www.econbiz.de/10011730787
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Young consumer vulnerability
Yang, Hsiao-Pei; Hong, Yiwen; Kasapi, Eleni - In: Critical perspectives on diversity, equity, and …, (pp. 154-176). 2022
Persistent link: https://www.econbiz.de/10013382325
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How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen; Sukanlaya Sawang; Yang, Hsiao-Pei - In: International journal of entrepreneurial behavior & research 30 (2024) 2/3, pp. 609-631
Persistent link: https://www.econbiz.de/10014489116