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Brands and religious labels : a spillover perspective

Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B. - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1285-1309

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What is augmented reality marketing? : its definition, complexity, and future

Rauschnabel, Philipp A.; Babin, Barry J.; Dieck, M. … - In: Journal of business research : JBR 142 (2022), pp. 1140-1150

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Can augmented reality satisfy consumers' need for touch?

Gatter, Shirin; Hüttl-Maack, Verena; Rauschnabel, … - In: Psychology & marketing 39 (2022) 3, pp. 508-523

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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing

Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301

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Augmented reality and virtual reality : changing realities in a dynamic world

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.); … - 2020

Part I: AR &VR in Business, Retail and Marketing -- Part II: AR & VR for City Planning, Smart Cities and Autonomous Vehicles -- Part III: Ar & VR for Health and Wellbeing -- Part IV: AR & VR in Theatre Productions and Journalism -- Part V: AR & VR in Production and Manufacturing -- Part VI: AR &...

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Religiousness and environmental concern : a multilevel and multi-country analysis of the role of life satisfaction and indulgence

Felix, Reto; Hinsch, Chris; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 91 (2018), pp. 304-312

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Social media monitoring : what can marketeers learn from Facebook brand photos?

Kaiser, Carolin; Ahuvia, Aaron; Rauschnabel, Philipp A.; … - In: Journal of business research : JBR 117 (2020), pp. 707-717

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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises

Rauschnabel, Philipp A.; Kammerlander, Nadine; Ivens, … - In: Journal of marketing theory and practice 24 (2016) 4, pp. 381-410

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Measuring and managing organisations' social media climate : the social media climate index

Hillebrandt, Isabelle; Ivens, Björn Sven; Molloy, Janice; … - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 1-20

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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration

Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53

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