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Elucidating the role of consumer decision making style on consumers' purchase intention : the mediating role of emotional advertising using PLS-SEM
Garg, Priyanka; Raj, Rohit; Kumar, Vimal; Sumanjeet Singh; … - In: Journal of economy and technology 1 (2023), pp. 108-118
advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables …) influences purchase decisions. It was also found that customers' responses towards emotional advertising and the attitude that … the degree of influence on each consumer's decision-making style through emotional advertising. It is also necessary to …
Persistent link: https://www.econbiz.de/10014555506
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Meta-characteristics of islamic ethics and moral consistency in Islamic banking
Ahmad, M. Ghufran; Syed, Jawad - In: Business & society 60 (2021) 8, pp. 2026-2059
Persistent link: https://www.econbiz.de/10012662633
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The ethics of consumption in Islam
Ezzati, Morteza - In: Handbook of ethics of Islamic economics and finance, (pp. 472-500). 2020
Persistent link: https://www.econbiz.de/10012291545
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Moral Incentives : Experimental Evidence from Repayments of an Islamic Credit Card
Bursztyn, Leonardo - 2015
This paper studies the role of morality in the decision to repay debts. Using a field experiment with a large Islamic bank in Indonesia, the paper finds that moral appeals strongly increase credit card repayments. In this setting, all of the banks late-paying credit card customers receive a...
Persistent link: https://www.econbiz.de/10012245712
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Moral Incentives : Experimental Evidence from Repayments of an Islamic Credit Card
Bursztyn, Leonardo - 2018
This paper studies the role of morality in the decision to repay debts. Using a field experiment with a large Islamic bank in Indonesia, the paper finds that moral appeals strongly increase credit card repayments. In this setting, all of the bank's late-paying credit card customers receive a...
Persistent link: https://www.econbiz.de/10012936908
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Exploring the Hidden Struggle for Shari’a Compliance : Shari’a Advisors' Moral and Ethical Ideology, and its Effect on the Management Tactics for Fatwa Repositioning in their Favor...
Hameed, Danish; Siddiqui, Danish Ahmed - 2021
Shari’a scholars and managers of IFIs have divergent objectives, which creates incongruence of objectives at the strategic level. This study aims to explore the tension and latent struggle for Shari’a compliance, which has been termed as ‘Fatwa Repositioning’ by Ullah et. al. (2018)....
Persistent link: https://www.econbiz.de/10013249770
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Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman - In: Journal of marketing communications 22 (2016) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
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The adoption of Islamic banking services in Malaysia
Mahdzan, Nurul Shahnaz; Rozaimah Zainudin; Sook Fong Au - In: Journal of Islamic marketing : JIMA 8 (2017) 3, pp. 496-512
Persistent link: https://www.econbiz.de/10011812896
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Consumer's perception of female nudity in advertisements
Digout, Jacques; Teyeh, Myriam - In: EuroMed journal of management 1 (2015) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10011547187
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Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands
Salam, Muhammad Talha; Muhamad, Nazlida; Leong, Vai Shiem - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 83-103
Persistent link: https://www.econbiz.de/10011979897