Sesar, Vesna; Martinčević, Ivana; Boguszewicz-Kreft, … - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-21
Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing … customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms … reach many customers and influence their buying decisions. The aim of this study is to examine how advertising disclosure …