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Relationship between advertising disclosure, influencer credibility and purchase intention

Sesar, Vesna; Martinčević, Ivana; Boguszewicz-Kreft, … - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-21

Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing … customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms … reach many customers and influence their buying decisions. The aim of this study is to examine how advertising disclosure …

Persistent link: https://www.econbiz.de/10013369056

Predicting user response behaviour towards social media advertising and e-WoM antecedents

Rana, Meghna; Arora, Nilesh - In: Review of marketing science 20 (2022) 1, pp. 83-112

Persistent link: https://www.econbiz.de/10013447851

Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos

Kim, Eunyoung; Kim, Yeojin - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1235-1256

Persistent link: https://www.econbiz.de/10013417005

Empathy toward social media advertisements : the moderating role of ad intrusiveness

Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 535-568

Persistent link: https://www.econbiz.de/10013550372

The influence of attitude functions on Muslim consumer attitude towards social media advertising : a case of bubble tea

Shaizatulaqma Kamalul Ariffin; Nur Qistina Ihsannuddin; … - In: Journal of Islamic marketing 13 (2022) 11, pp. 2308-2330

Persistent link: https://www.econbiz.de/10013536311

The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan : a managerial perspective

Muhammad Waqas; Mian, Sarmad Jan; Nazir, Nabila - In: Journal of Islamic marketing 14 (2023) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10013536370

Explaining media effect of green advertising on audience attitude

Khandelwal, Utkal; Singh, Trilok Pratap - In: Society and business review 18 (2023) 3, pp. 523-546

Persistent link: https://www.econbiz.de/10014334109

The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy

Dogra, Pallavi; Kaushal, Arun - In: Journal of marketing communications 29 (2023) 4, pp. 403-430

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Preference for partner or servant brand roles depends on consumers' power distance belief

Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014302557

Effect of green advertising attitude on collectivist consumer behavior : an integrative approach

Lee, Joseph Lok-Man; Liu, Vanessa; Cheng, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3008-3031

Persistent link: https://www.econbiz.de/10014486567