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A bounded rationality model of information search and choice in preference measurement

Yang, Cathy L.; Toubia, Olivier; Jong, Martijn G. de - 2014

It is becoming increasingly easier for researchers and practitioners to collect eye tracking data during online preference measurement tasks. We develop a dynamic discrete choice model of information search and choice under bounded rationality, that we calibrate using a combination of...

Persistent link: https://www.econbiz.de/10010502068

Measuring consumer preferences using conjoint poker

Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10009511624

A bounded rationality model of information search and choice in preference measurement

Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 52 (2015) 2, pp. 166-183

Persistent link: https://www.econbiz.de/10010526564

Attention, information processing, and choice in incentive-aligned choice experiments

Yang, Liu; Toubia, Olivier; Jong, Martijn G. de - In: Journal of marketing research : JMR 55 (2018) 6, pp. 783-800

Persistent link: https://www.econbiz.de/10011971206

Quantifying under- and overreporting in surveys through a dual-questioning-technique design

Jong, Martijn G. de; Fox, Jean-Paul; Steenkamp, … - In: Journal of marketing research : JMR 52 (2015) 6, pp. 737-753

Persistent link: https://www.econbiz.de/10011421677

State-dependence effects in surveys

Jong, Martijn G. de; Lehmann, Donald R.; Netzer, Oded - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 838-854

Persistent link: https://www.econbiz.de/10009665094

The effect of customer empowerment on adherence to expert advice

Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - 2014

Persistent link: https://www.econbiz.de/10010351528

The effect of customer empowerment on adherence to expert advice

Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 293-308

Persistent link: https://www.econbiz.de/10010427992

Earmarking donations to charity : cross-cultural evidence on its appeal to donors across 25 countries

Fuchs, Christoph; Jong, Martijn G. de; Schreier, Martin - In: Management science : journal of the Institute for … 66 (2019) 10, pp. 4820-4842

Persistent link: https://www.econbiz.de/10012305303

Assessing sensitive consumer behavior using the item count response technique

Jong, Martijn G. de; Pieters, Rik - In: Journal of marketing research 56 (2019) 3, pp. 345-360

Persistent link: https://www.econbiz.de/10012177406

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