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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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The effectiveness of cigarette warning label threats on nonsmoking adolescents
Sabbane, Lalla Ilhame; Lowrey, Tina M.; Chebat, Jean-Charles - In: Journal of consumer affairs : official publication of … 43 (2009) 2, pp. 332-345
Persistent link: https://www.econbiz.de/10009531224
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Identity-based motivations and anticipated reckoning : contributions to gift-giving theory from an identity-stripping context
Klein, Jill G.; Lowrey, Tina M.; Otnes, Cele - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 431-448
Persistent link: https://www.econbiz.de/10011344195
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Phonetic symbolism and children's brand name preferences
Baxter, Stacey; Lowrey, Tina M. - In: The journal of consumer marketing 28 (2011) 7, pp. 516-523
Persistent link: https://www.econbiz.de/10009407497
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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Communicating product size using sound and shape symbolism
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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Materialism : the good, the bad, and the ugly
Shrum, L. J.; Lowrey, Tina M.; Pandelaere, Mario; … - In: Journal of marketing management : MM 30 (2014) 17/18, pp. 1858-1881
Persistent link: https://www.econbiz.de/10010466392
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APA handbook of consumer psychology
Kahle, Lynn R. (ed.); Lowrey, Tina M. (ed.); Huber, Joel (ed.) - American Psychological Association - 2022
"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer...
Persistent link: https://www.econbiz.de/10012544504
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Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - In: Journal of marketing 85 (2021) 6, pp. 101-117
Persistent link: https://www.econbiz.de/10012662144