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Consumers believe that products work better for others
Polman, Evan; Ziano, Ignazio; Wu, Kaiyang; Van … - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 132-153
Persistent link: https://www.econbiz.de/10013253559
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Decision making for others involving risk : a review and meta-analysis
Polman, Evan; Wu, Kaiyang - In: Journal of economic psychology : research in economic … 77 (2020), pp. 1-19
Persistent link: https://www.econbiz.de/10012244465
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Short-Asking with Long-Encouraging (SALE) : a simple method to increase purchase quantity
Lu, Zoe Y.; Hsee, Christopher K.; Wu, Kaiyang - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1152-1170
Persistent link: https://www.econbiz.de/10015048163
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Too generous to be fair? : experiments on the interplay of what, when, and how in data breach recovery of the hotel industry
Wang, Xuhui; Wang, Xuequn; Liu, Zilong; Chang, Wen; … - In: Tourism management : research, policies, practice 88 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013194345
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Customer reviews are not always informative : the impact of effortful versus heuristic processing
Book, Laura A.; Tanford, Sarah; Chang, Wen - In: Journal of retailing and consumer services 41 (2018), pp. 272-280
Persistent link: https://www.econbiz.de/10011808599
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Navigating the online reputation maze : impact of review availability and heuristic cues on restaurant influencer marketing effectiveness
Nadia Hanin Nazlan; Zhang, Huiying; Sun, Jie; Chang, Wen - In: Journal of hospitality marketing & management 33 (2024) 3, pp. 288-307
Persistent link: https://www.econbiz.de/10014511807
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Relational energy and co-creation : effects on hospitality stakeholders' wellbeing
Shulga, Lenna V.; Busser, James A.; Chang, Wen - In: Journal of hospitality marketing & management 31 (2022) 8, pp. 1026-1047
Persistent link: https://www.econbiz.de/10013459489
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Is VR game training more effective for hospitality employees? : a longitudinal experiment
Leung, Xi Y.; Chen, Han; Chang, Wen; Mhlanga, Luwis - In: Tourism management perspectives : TMP 44 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013494133
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Fostering customer loyalty across countries in hospitality and tourism : a meta-analysis of cultural values as moderators
Qi, Xiaoxiao; Shi, Da; Huang, Zixuan; Chang, Wen - In: International journal of contemporary hospitality management 35 (2023) 5, pp. 1602-1619
Persistent link: https://www.econbiz.de/10014280870
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Does immateriality matter? : evidence from accountants concerning the acceptability of questionable accounting practices
Chang, Wen; Chen, Mien-ling; Chiao, Chi-ying - In: Modern economy 3 (2012) 2, pp. 223-228
Persistent link: https://www.econbiz.de/10009703802